Let’s be blunt. Getting an internship, GA or even an entry level assistant job is just about hard work. Be enthusiastic, available, likeable and if you put in enough time, someone somewhere will hire you. But many a successful intern has sucked as a salaried coach, been passed over for promotions, or even fired.
If you want to put on the big boy or girl pants and be the kind of coach that gets a big time title or salary, it’s all about results. And what gets results in the real word, in true high-performance environments is vastly different to what you learned in university or accreditation.
The best coaches treat themselves like a business. Like all successful businesses they learn to work ON the system rather than IN the system. True coaching success doesn't come from being on the floor with athletes.
It comes from developing the systems and processes that produce predictable success, in selling oneself, being an effective communicator, and becoming the hub through which important decisions and information flows within your organisation.