“What is one thing you know to be true that 99% of people in your field would disagree with you on?”

This interview question, stolen from investor and entrepreneur Peter Thiel, is the hardest question Strength Coach Network founder Keir Wenham-Flatt frequently asks of himself, his co-workers and prospective interns or assistants. Like a breakout investment or business, being able to successfully answer this question in sport and coaching likely holds the keys to gaining a decisive competitive advantage over your opponents.