
The Book
A Practical Guide to Go from Intern to Industry Leader
The roadmap most coaches never get. Dr. Lima distills decades of the profession's evolution into a clear, practical playbook - how to find your niche, progress your career, understand the economics of the field, and build a life in coaching that actually lasts.
What's inside
Understand the role of the strength coach across high school, college, professional, tactical, and private settings - and where you fit.
Concrete strategies for moving from intern to leader, plus the economic realities every coach should understand early.
The history of the field alongside core theory - S.A.I.D., supercompensation, muscle physiology, periodization - tied to modern technology.
Guidance on work-life integration so the career you build is one you can actually keep.